Social Media Content (Awareness)
Connects you with potential clients. The goal is to drive them to your website or a landing page to set up a consultation.
This is where you establish the problem you solve, overcome potential objections, and build trust and authority.
Create content that ADDS VALUE to your client base. The goal is to have an active presence online that gives authority and creditibility to your practice
You DO NOT own your audience on social media. If they shut your account down you loose all those connections. So, it is important to drive people to your website and get them on your mailing list.